AuthCostAuth cost of ownership Weekly ledger
As of 2026-10-30, from 19 verified plan rows

At 50k users and 5 SSO connections, verified plans differ by up to $11,700 a year.

AuthCost shows what auth actually costs — base plan, MAU/MRU overage, and enterprise SSO fees — so you pick the cheaper stack and hear when it changes.

Free · no signup · no card. Prices from official pages only.

19plan rows verified on official pages
8vendors, every row source-linked
2dated entries in the price log
2026-10-30last full check · method
$3,600yearly gap · 1k users · no SSO (17 ranked)
$3,600yearly gap · 10k users · 1 SSO (14 ranked)
$11,700yearly gap · 50k users · 5 SSO (10 ranked)
$23,700yearly gap · 100k users · 10 SSO (10 ranked)

As of 2026-10-30, from 19 verified plan rows. Gaps use verified rows only; plans that cannot price the scenario are omitted. How we calculate this.

Auth bills hide in the unit.

MAU vs MRU

Clerk’s MRU skips one-day users. Comparing it to Auth0 MAU without adjusting understates or overstates the gap.

Per-connection SSO

WorkOS and Stytch charge per enterprise connection ($125 entry). Clerk includes one on Pro then $75. Kinde Plus includes unlimited SSO in the base.

Silent fee starts

Clerk Directory Sync billing begins 2027-01-01 — logged in our price log before it hits invoices.

The ledger

Monthly USD list prices. Sorted by base fee; use the calculator for your MAU + SSO scenario.

VendorPlanBase / moIncluded usersUnitOverageSSO incl.SSO extraStatusSource · checked
ClerkHobby$050000MRU—0—Verifiedsource · 2026-10-30
ClerkPro$25
$20 annual
50000MRU$0.02001$75Verifiedsource · 2026-10-30
ClerkBusiness$300
$250 annual
50000MRU$0.02001$75Verifiedsource · 2026-10-30
Auth0Free$025000MAU—1—Verifiedsource · 2026-10-30
Auth0Essentials (B2C)$35500MAU———Verifiedsource · 2026-10-30
Auth0Professional (B2C)$240500MAU———Verifiedsource · 2026-10-30
Amazon CognitoLite$010000MAU$0.0055——Verifiedsource · 2026-10-30
Amazon CognitoEssentials$010000MAU$0.0150——Verifiedsource · 2026-10-30
Amazon CognitoPlus$00MAU$0.0200——Verifiedsource · 2026-10-30
WorkOSAuthKit$01000000MAU$2500/1M0$125Verifiedsource · 2026-10-30
StytchPay as you go (B2B)$010000MAU—5$125Verifiedsource · 2026-10-30
LogtoFree$050000MAU—0—Verifiedsource · 2026-10-30
LogtoPro$24—token—0$48Verifiedsource · 2026-10-30
KindeFree$010500MAU—1—Verifiedsource · 2026-10-30
KindePro$2510500MAU$0.01751—Verifiedsource · 2026-10-30
KindePlus$7510500MAU$0.0163∞$0Verifiedsource · 2026-10-30
KindeScale$25010500MAU$0.0151∞$0Verifiedsource · 2026-10-30
Supabase AuthFree (platform)$050000MAU—0—Verifiedsource · 2026-10-30
Supabase AuthPro (platform)$25100000MAU$0.0032——Verifiedsource · 2026-10-30
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Questions

What does AuthCost compare?

Published list prices for auth and identity vendors: base plan fees, MAU/MRU allowances and overages, and enterprise SSO / Directory Sync connection fees. Every row links the vendor’s own pricing page and the date we checked it.

MAU vs MRU — why does it matter?

Most vendors bill Monthly Active Users (any activity that month). Clerk bills Monthly Retained Users — a user who returns at least one day after signup. MRU is often lower than MAU for apps with many one-time signups, so a raw MAU-to-MAU comparison understates Clerk’s relative price.

Why are some rows blank?

We never invent a number. If a rate is “contact sales,” custom, or not printed as a fixed figure on the official page, we leave it blank and mark the gap.

How is the calculator’s cost computed?

Monthly ≈ base + max(0, users − included) × overage + SSO fees from the published ladder + verified MFA add-ons when MFA is required. Cognito/Supabase SAML uses a federated-MAU assumption you can change. Token-based plans (Logto) use base + SSO (+ MFA add-on if required) only unless noted. We never invent an MFA price.

Do affiliate links change rankings?

No. Ranking is by computed cost only. Affiliate links are labeled when active.