Amazon Cognito vs Kinde
Answer: As of 2026-10-30: Amazon Cognito wins 1k users · no SSO at $0/mo ($0/yr less than Kinde); Kinde wins 10k users · 1 SSO at $0/mo ($27/yr less than Amazon Cognito); Amazon Cognito wins 50k users · 5 SSO at $234.25/mo ($5,815/yr less than Kinde); Amazon Cognito wins 100k users · 10 SSO at $524.25/mo ($12,115/yr less than Kinde).
Cost by MAU (no SSO)
| Monthly users | Amazon Cognito | Kinde |
|---|---|---|
| 10k users | $0 Lite | $0 Free |
| 50k users | $220 Lite | $716.25 Pro |
| 100k users | $495.00 Lite | $1533.85 Plus |
With enterprise SSO
| Scenario | Amazon Cognito | Kinde |
|---|---|---|
| 1k users · no SSO | $0 Lite | $0 Free |
| 10k users · 1 SSO | $2.25 Lite | $0 Free |
| 50k users · 5 SSO | $234.25 Lite | $718.85 Plus |
| 100k users · 10 SSO | $524.25 Lite | $1533.85 Plus |
Cheapest verified plan per vendor, monthly USD list price. How we calculate this.
Amazon Cognito
Essentials (default) free 10k MAU then $0.015/MAU (direct/social). Lite free 10k then $0.0055 / $0.0046 bands. Plus $0.020/MAU no free tier. Federated SAML/OIDC: 50 free then $0.015/MAU.
Source: aws.amazon.com/cognito/pricing/ · 2026-10-30
Kinde
Free $0 / Pro $25 / Plus $75 / Scale $250. Each includes 10,500 MAU; Pro overage $0.0175/MAU. Plus and Scale include unlimited enterprise SSO at no per-connection fee. Free/Pro include 1 SSO connection.
Source: kinde.com/pricing/ · 2026-10-30
Also see: Amazon Cognito alternatives · Kinde alternatives · all vendors by MAU
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