Amazon Cognito vs Logto
Answer: As of 2026-10-30: Amazon Cognito wins 1k users · no SSO at $0/mo ($0/yr less than Logto); Amazon Cognito wins 10k users · 1 SSO at $2.25/mo ($837/yr less than Logto); Amazon Cognito wins 50k users · 5 SSO at $234.25/mo ($357/yr less than Logto); Logto wins 100k users · 10 SSO at $504/mo ($243/yr less than Amazon Cognito).
Cost by MAU (no SSO)
| Monthly users | Amazon Cognito | Logto |
|---|---|---|
| 10k users | $0 Lite | $0 Free |
| 50k users | $220 Lite | $0 Free |
| 100k users | $495.00 Lite | $24* Pro |
With enterprise SSO
| Scenario | Amazon Cognito | Logto |
|---|---|---|
| 1k users · no SSO | $0 Lite | $0 Free |
| 10k users · 1 SSO | $2.25 Lite | $72 Pro |
| 50k users · 5 SSO | $234.25 Lite | $264 Pro |
| 100k users · 10 SSO | $524.25 Lite | $504 Pro |
Cheapest verified plan per vendor, monthly USD list price. * Logto Pro bills access tokens, not MAU (50k tokens included, then $0.08 per 100) — the figure is base fee only; token overage depends on your usage. How we calculate this.
Amazon Cognito
Essentials (default) free 10k MAU then $0.015/MAU (direct/social). Lite free 10k then $0.0055 / $0.0046 bands. Plus $0.020/MAU no free tier. Federated SAML/OIDC: 50 free then $0.015/MAU.
Source: aws.amazon.com/cognito/pricing/ · 2026-10-30
Logto
Free: 50k MAU / 50k tokens. Pro from $24/mo: unlimited MAU, 50k tokens then $0.08 per 100 extra. Enterprise SSO add-on $48/connector. MFA add-on $48. Organizations add-on $48.
Source: logto.io/pricing · 2026-10-30
Also see: Amazon Cognito alternatives · Logto alternatives · all vendors by MAU
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