Auth0
Billing unit: MAU — Monthly active users (external). Paid plan MAU above the published 500-user self-serve tiers are custom / contact sales. Source: auth0.com/pricing, checked 2026-10-30. Visit Auth0
10k users: $0/mo on Free · 50k users: no published self-serve price · 100k users: no published self-serve price.
- 1k users · no SSO: Free at $0/mo ranks #2 of 17 — $0/yr more than Clerk Hobby.
- 10k users · 1 SSO: Free at $0/mo ranks #1 of 14.
- 50k users · 5 SSO: no verifiable plan for this scenario.
- 100k users · 10 SSO: no verifiable plan for this scenario.
As of 2026-10-30, from 19 verified plan rows. How we calculate this.
Free to 25k MAU with 1 Enterprise Connection, Self-Service SSO and inbound SCIM. B2C Essentials $35/mo and Professional $240/mo are published at up to 500 MAU; higher MAU and B2B volume tiers are custom.
Auth0 cost at 10k, 50k and 100k users
| Plan | 10k users | 50k users | 100k users |
|---|---|---|---|
| Free | $0 | — | — |
| Essentials (B2C) | — | — | — |
| Professional (B2C) | — | — | — |
Monthly USD, no SSO, list price. “—” = the vendor publishes no fixed self-serve price for that volume (custom / contact sales) or the plan caps below it.
More on Auth0: Auth0 pricing · cheaper Auth0 alternatives · vs Clerk · vs Amazon Cognito · vs WorkOS · vs Stytch · vs Kinde · vs Supabase Auth · vs Logto
| Plan | Base | Included | Unit | Overage | SSO | Status | Notes |
|---|---|---|---|---|---|---|---|
| Free | $0 | 25000 | MAU | — | 1 incl. | Verified | 25k MAU. 1 Enterprise Connection. Self-Service SSO and inbound SCIM included on Free (new). Paid MAU above Free requires a paid plan; higher MAU tiers are custom. |
| Essentials (B2C) | $35 | 500 | MAU | — | — | Verified | Published at up to 500 MAU. Page states custom tiers for higher MAU. Upgrade to B2B to keep Enterprise Connections / Self-Service SSO / SCIM on paid B2C plans. |
| Professional (B2C) | $240 | 500 | MAU | — | — | Verified | Published at up to 500 MAU. Custom database connections, enhanced attack protection. Higher MAU custom. |
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