Amazon Cognito
Billing unit: MAU — Lite / Essentials / Plus tiers. Direct+social vs SAML/OIDC federated priced separately. Source: aws.amazon.com/cognito/pricing/, checked 2026-10-30. Visit Amazon Cognito
10k users: $0/mo on Lite · 50k users: $220/mo on Lite · 100k users: $495.00/mo on Lite.
- 1k users · no SSO: Lite at $0/mo ranks #3 of 17 — $0/yr more than Clerk Hobby.
- 10k users · 1 SSO: Lite at $2.25/mo ranks #4 of 14 — $27/yr more than Auth0 Free.
- 50k users · 5 SSO: Lite at $234.25/mo ranks #2 of 10 — $2,340/yr more than Supabase Auth Pro (platform).
- 100k users · 10 SSO: Lite at $524.25/mo ranks #3 of 10 — $5,640/yr more than Supabase Auth Pro (platform).
As of 2026-10-30, from 19 verified plan rows. How we calculate this.
Essentials (default) free 10k MAU then $0.015/MAU (direct/social). Lite free 10k then $0.0055 / $0.0046 bands. Plus $0.020/MAU no free tier. Federated SAML/OIDC: 50 free then $0.015/MAU.
Amazon Cognito cost at 10k, 50k and 100k users
| Plan | 10k users | 50k users | 100k users |
|---|---|---|---|
| Lite | $0 | $220 | $495.00 |
| Essentials | $0 | $600 | $1350 |
| Plus | $200 | $1000 | $2000 |
Monthly USD, no SSO, list price. “—” = the vendor publishes no fixed self-serve price for that volume (custom / contact sales) or the plan caps below it.
More on Amazon Cognito: Amazon Cognito pricing · cheaper Amazon Cognito alternatives · vs Clerk · vs Auth0 · vs WorkOS · vs Stytch · vs Kinde · vs Supabase Auth · vs Logto
| Plan | Base | Included | Unit | Overage | SSO | Status | Notes |
|---|---|---|---|---|---|---|---|
| Lite | $0 | 10000 | MAU | $0.0055 | — | Verified | Direct/social: 10k free, then $0.0055/MAU through 100k total, then $0.0046 (from official examples). Federated SAML/OIDC: 50 free then $0.015/MAU. |
| Essentials | $0 | 10000 | MAU | $0.0150 | — | Verified | Default for new pools. Direct/social: 10k free then $0.015/MAU (official example). Federated SAML/OIDC: 50 free then $0.015/MAU. Passwordless/passkeys included. |
| Plus | $0 | 0 | MAU | $0.0200 | — | Verified | No free tier for Plus. $0.020/MAU direct/social (official example). Includes threat protection / adaptive auth. |
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