Amazon Cognito vs Firebase Auth / Identity Platform
Answer: As of 2026-10-31: Amazon Cognito and Firebase Auth / Identity Platform tie at $0 for 1k users · no SSO; Amazon Cognito and Firebase Auth / Identity Platform tie at $2.25/mo for 10k users · 1 SSO [Amazon Cognito and Firebase Auth / Identity Platform SSO assumes 200 SSO users per connection; at 2,000 per connection: Amazon Cognito $29.25/mo, Firebase Auth / Identity Platform $29.25/mo]; Firebase Auth / Identity Platform wins 50k users · 5 SSO at $14.25/mo ($2,640/yr less than Amazon Cognito) [Amazon Cognito and Firebase Auth / Identity Platform SSO assumes 200 SSO users per connection; at 2,000 per connection: Amazon Cognito $369.25/mo, Firebase Auth / Identity Platform $149.25/mo]; Firebase Auth / Identity Platform wins 100k users · 10 SSO at $304.25/mo ($2,640/yr less than Amazon Cognito) [Amazon Cognito and Firebase Auth / Identity Platform SSO assumes 200 SSO users per connection; at 2,000 per connection: Amazon Cognito $794.25/mo, Firebase Auth / Identity Platform $574.25/mo].
Cost by MAU (no SSO)
| Monthly users | Amazon Cognito | Firebase Auth / Identity Platform |
|---|---|---|
| 10k users | $0 Lite | $0 Pay as you go |
| 50k users | $220 Lite | $0 Pay as you go |
| 100k users | $495.00 Lite | $275 Pay as you go |
With enterprise SSO
| Scenario | Amazon Cognito | Firebase Auth / Identity Platform |
|---|---|---|
| 1k users · no SSO | $0 Lite | $0 Pay as you go |
| 10k users · 1 SSO | $2.25 Lite | $2.25 Pay as you go |
| 50k users · 5 SSO | $234.25 Lite | $14.25 Pay as you go |
| 100k users · 10 SSO | $524.25 Lite | $304.25 Pay as you go |
Cheapest verified plan per vendor, monthly USD list price. SSO users: Amazon Cognito, Supabase Auth and Firebase Auth / Identity Platform bill SAML/OIDC per SSO user, not per connection (first 50 free, then $0.015 per SSO user a month). Their SSO results here assume 200 SSO users per connection (5 connections = 1,000 SSO users). See how 1,000 or 2,000 per connection changes the result or set your own. How we calculate this.
Amazon Cognito
Essentials (default) free 10k MAU then $0.015/MAU (direct/social). Lite free 10k then $0.0055 / $0.0046 bands. Plus $0.020/MAU no free tier. Federated SAML/OIDC: 50 free then $0.015/MAU.
Source: aws.amazon.com/cognito/pricing/ · 2026-10-31
Firebase Auth / Identity Platform
No cost up to 50k MAU (email, phone, anonymous, social), then $0.0055/MAU to 100k, $0.0046 to 1M, $0.0032 to 10M, $0.0025 above. SAML/OIDC: 50 MAU free then $0.015/MAU. SMS (phone sign-in and MFA) billed per message by region (US $0.01); first 10 SMS a day not billed. Sources: cloud.google.com/identity-platform/pricing and firebase.google.com/pricing.
Source: cloud.google.com/identity-platform/pricing · 2026-10-31
Also see: Amazon Cognito alternatives · Firebase Auth / Identity Platform alternatives · all vendors by MAU · vs self-hosting (Better Auth / Auth.js)
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